CR7 by Cristiano Ronaldo

The Cristiano Ronaldo name is synonymous with being the best, both on and off the field.

Having began his venture into the fashion world with the introduction of CR7 by Cristiano Ronaldo Underwear and Socks, the superstar sportsman is advancing his CR7 fashion brand by taking the next step and developing a premium shirt line.

Cristiano Ronaldo has continued his partnership with New York based designer Richard Chai who is head designer of the CR7 brand.

The CDFA award winning designer Chai, who is renowned for his work with labels including Marc Jacobs and Donna Karen, collaborates with Ronaldo on design elements across CR7 Underwear and Socks, and now Shirts.

CR7 Brand Principle

Both the CR7 Underwear, Socks and Shirt lines share the same founding principles, providing an upscale take on men’s wardrobe essentials.

“For me, a strong foundation is the most important thing throughout every area of my life.

In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress.

Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”

- Cristiano Ronaldo

CR7 Presents

Premium shirts featuring faultless construction with a contemporary twist, aesthetically mirroring Ronaldo’s impeccable form and unique streak.

The collection includes stylish options as well as more formal pieces with a focus on tailoring, quality and fit. Clean, sleek cuts paired with elevated attention to detail provide an elegant yet cutting edge look for standout pieces set to become synonymous with men’s style.

The collection takes the key characteristics of Ronaldo’s high end, masculine look, design focused look and makes his fashion sensibilities truly accessible.

“Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.”

- Cristiano Ronaldo

CR7 Design

The CR7 Shirt collection concept shares the core ideas of the Underwear collection; based on form, function and style. We used the idea of mobility as the creative centre.

Ronaldo is best known for the way he moves on the pitch and we wanted to create a perfect collection for the active man.

The main collection is made with stretch, using the finest quality materials and giving an updated twist. The CR7 Shirt collection has a nod to tradition in its premium finishings. But the details, materials and construction of the shirts is far more fashion forward, in line with Ronaldo’s personal style. There will always be a slight twist, sexiness and edge to the line, differentiating it from other fashion collections.

We have developed signature details such as contrast piping in the necklines and a CR7 tag on the bottom side-seam and each season we will incorporate key trends. For the launch collection, we focused on colour blocking and patterned materials, such as dots, striped dobbies and printed plaid. It’s truly classic style with edge.

- Richard Chai, Head designer

Richard Chai

New York native Richard Chai began his fashion career in the design studio at French powerhouse brand Lanvin.
From there he joined Donna Karan as a designer for the DKNY and D collections.
From 1998 to 2001, he was the Design Director for the Marc Jacobs’ men’s and women’s collections and helped develop the launch of the Marc by Marc Jacobs men’s line.

Two years at TSE followed, where Chai was the first Creative Director to oversee all TSE brands and divisions. After this series of career-building positions, Chai branched out to develop his own Richard Chai collection.

Through his experiences at some of the world’s most influential fashion houses, Chai developed a keen eye for detail, a reverence for architectural design elements and a strong belief in the importance and value of the construction of clothes.
Both with his own collection and in his work for his former employers, Richard’s experience has been heavily layered with intense partnerships in design, marketing, merchandising and sales to create a cohesive approach to brand-building and retail driving initiatives.

While balancing his own brand’s responsibilities, Chai has also managed to partner with brands on various consulting opportunities. These have included a multi-year consulting creative director
position with Onward Kashiyama in Japan, an accessories development with Filson and a capsule collection with Penguin. Additionally Richard’s Go International collaboration with Target utilized his strengths in design married with licensing direction (with partner Li + Fung).

In June 2010, Richard was named Swarovski Menswear Designer of the Year at the 2010 CFDA (Council of Fashion Designers of America) Awards. He was selected as a finalist for the 2008 CFDA/Vogue Fashion Fund Awards for womenswear and the winner of the 2005 Ecco Domani Fashion Foundation Award.
Richard lives in New York City.

Pressroom

Cristiano Ronaldo extends his debut fashion brand, CR7 by Cristiano Ronaldo, with the introduction of a premium shirt collection.

Global, 17^th November 2014

Today, celebrated sporting icon Cristiano Ronaldo used international fashion exhibition Bread & Butter Berlin to officially announce the introduction of a premium shirt line to his growing CR7 by Cristiano Ronaldo brand.

Celebrated sportsman Cristiano Ronaldo is advancing his celebrated venture into the fashion world, CR7 by Cristiano Ronaldo, and building on his successful underwear and sock range by introducing a premium shirt collection, with the objective of creating a brand of staple items for men- an upscale take on men’s wardrobe essentials.

This natural progression sees the same high quality materials and superior craftsmanship that are characteristic of CR7 by Cristiano Ronaldo underwear and socks, instilled into premium men’s shirts. The new line features faultless construction with a contemporary twist, aesthetically mirroring the global superstar’s own impeccable form and unique streak. The collection includes modern and stylish options as well as more formal pieces, with a clear focus on superior quality and fit. Clean, sleek silhouettes are executed with the highest attention to detail, delivering an elegant yet cutting edge look for standout pieces which are set to become synonymous with men’s style.

The collection of stylish, wearable shirts sees Cristiano Ronaldo continue his partnership with CDFA Award winning, New York based designer Richard Chai. Head Designer of the CR7 brand, Chai is renowned for his work with labels including Marc Jacobs and Donna Karan, and collaborates with Ronaldo on design elements across the CR7 brand, encompassing underwear, socks, and now shirts.

Ronaldo says of the project, “Part of my belief is always being the best that you can be. The perfect fitting shirt gives a man the confidence to become the best version of himself possible.”

“For me, a strong foundation is the most important thing throughout every area of my life. In my sporting life, a strong foundation enables me to perform at my very best and I apply the same principle to my personal life, business life and the way I dress. Dressing well gives me confidence to be the best that I can be and underwear with a great fit and modern, stylish shirts are the starting point of every look.”

Richard Chai added, “Ronaldo and I already have a great relationship collaborating on the CR7 by Cristiano Ronaldo underwear and socks line, and I’m excited that together we have developed a premium men’s basics brand which features well made, essential pieces. The idea of the CR7 Shirt collection is similar to the core ideas of the underwear collection. It is based on form, function and style. Part of the range is made with stretch, creating a story around the idea of mobility. Ronaldo is an active individual with style and using stretch technology allows for the kind of comfort and movement that he expects from the products that he wears. The collection has a nod to tradition in finishings, but the details, materials and construction of the shirts are far more fashion forward. We have developed signature details such as a contrast piping in the necklines and a CR7 logo-ed tag on the bottom side seam. Each season, there will be focus on key trends, keeping a fresh approach whilst staying true to the characteristics of the brand.

Experienced Danish company JBS Textile Group is behind the production of the CR7 by Cristiano Ronaldo line. The company has a rich heritage in producing high end products and has been involved in exciting fashion based projects for over 75 years. The company applied its specialism and production expertise into producing the collection and delivering a premium product.

JBS owner Claus Bjerg Sørensen says, “Following the success of the launch collection of CR7 by Cristiano Ronaldo, we are delighted to be extending our partnership with him to include a new range of premium men’s shirts. Working alongside Ronaldo is an extremely enjoyable process and together we share the common goals of delivering superior craftsmanship, timeless design and first-class product.”

The CR7 by Cristiano Ronaldo shirts collection is available internationally through www.cr7shirts.com and select retailers from November 17^th 2014

Download CR7 Shirts press release

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A great deal of strength

JBS Textile Group is a Danish textile company established in 1939. We have been developing and marketing textile brands for 75 years and are proud to call ourselves experts within textiles and the textile industry.

Through acquisitions of other companies we have continuously gained knowhow and experience allowing us to have expertise within a wide product port folio of fashion clothing and accessories for men. We are a family owned company, who maintain our leading position by focusing on four core values. Comfort, quality, innovation and individuality.

JBS Textile Group is an international, visionary and financially strong organization with more than 300 dedicated employees and eleven textile brands. We export worldwide and pride ourselves of our highly modern manufacturing facilities in our own factories.